January 01, 2008
Sponsorship: How Sponsors Win
by Gwen Moran of Selling Power
Sixteen companies signed on to sponsor the Russ Berrie Institute National Sales Challenge (NSC). Sponsors got their obligatory plugs in printed matter and on banners at the event. But, more important, they got the opportunity to meet the students and watch them in action. That, says Brian Ferreira, vice-president of sales for McKesson Pharmaceutical, is valuable. Read More >>
